smartstoremobile.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : smartstoremobile.com/

Character length : 21

Title

Home - Smart Store Mobile

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - Smart Store Mobile
url: http://smartstoremobile.com/
site_name: Smart Store Mobile
image: http://smartstoremobile.com/wp-content/uploads/2014/06/SSM_bg_top.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://smartstoremobile.com/tos/web_tos.html ("Web Terms of Service")
http://smartstoremobile.com/tos/onsite_tos.html ("On-site WiFi Terms of Service")
http://smartstoremobile.com/tos/privacy_policy.html ("Privacy Policy")
http://smartstoremobile.com/tos/mla_privacy_policy.html ("MLA Policy")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://smartstoremobile.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home - Smart Store Mobile

Character length : 25

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
0	6	1	0	0	0

Heading structure in the source code

<H2>
<H2> Turn your guest WiFi into your most powerful marketing asset
<H2> What is Smart Store Mobile?
<H3> The ability to track, identify and target customers in physical locations
<H2> How It Works
<H2> Benefits
<H2> Contact Us

Word cloud

store13
mobile13
smart12
analytics8
customers8
marketing7
retailers7
wifi7
track6
how5
customer5
businesses4
provide4
location4
web4
bricks4
mortar4
social4
online3
campaigns3
dashboard3
works3
benefits3
technology3
solutions3
real-time3
behaviours3
new3
provides3
ability2
terms2
service2
loyalty2
build2
data2
companies2
traffic2
automatically2
drive2
customizable2
offline2
identify2
via2
based2
hotspot2
advanced2
powerful2
locations2
small2
medium2
consumer2
sized2
business2
get2
most2
target2
home2
policy2
login2
press2

Keyword matrix

word	title	descriptions	heading
store
mobile
smart
analytics
customers
marketing

Two Word cloud

store mobile7
smart store5
how it works2
consumer analytics2
identify and target2
mortar retailers2

Three Word cloud

how it works benefits2
get smart store2
identify and target customers2
what is smart store2
smart store mobile2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 13 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://smartstoremobile.com/.. /journey_splashpage-300x214.jpg

Readability

Flesch–Kincaid Grade Level

8.50

Flesch Reading Ease

49.20

Coleman Liau Index

12.00

Automated Readability Index (ARI)

8.00

Dale–Chall Readability

6.90

SMOG Index

11.40

Spache Readibility

5.00

Number of letters

3498

Number of words

655

Number of sentences

Average words per sentences

Number of syllables

1153

Syllables in words

1205

Average syllables in words

1.76

Number of words in first three syllables

153

Percentage of word / syllables

23.36

Words not in Dale-Chall easy-word list

269

Words not in Spache easy-word list

185

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://smartstoremobile.com/.. /modernizr-2.7.1.min.js

List of render blocking css files

http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
http://smartstoremobile.com/wp-content/themes/ssm/style.css
http://smartstoremobile.com/wp-content/themes/ssm/css/skeleton.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://smartstoremobile.com/wp-content/themes/ssm/js/modernizr-2.7.1.min.js
http://smartstoremobile.com/wp-includes/js/jquery/jquery.js
http://smartstoremobile.com/wp-content/themes/ssm/js/s.js
http://smartstoremobile.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js
http://smartstoremobile.com/wp-content/themes/ssm/js/wpcf7.js
http://smartstoremobile.com/wp-includes/js/wp-embed.min.js

File size of all javascript files combined

161.62KB

Javascript minifying

You can save 3.2KB (44% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://smartstoremobile.com/wp-content/themes/ssm/style.css

File size of all css files combined

47.67KB

CSS minifying

You can save 926B (12% compression) on the analysed URL by minifying the CSS files.

By minifying http://smartstoremobile.com/wp-content/themes/ssm/css/skeleton.css you can save 531B (11% compression rate)
By minifying http://smartstoremobile.com/wp-content/themes/ssm/style.css you can save 395B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

24.63KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

2.49MB

Image optimisation

You can save 1.6MB (63% compression) by optimising the images below:

By lossless compressing the http://smartstoremobile.com/.. /SSM_bg_top.jpg you can save 537.4KB (83%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_Phone2@2x.jpg you can save 417.7KB (77%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_bg_middle.jpg you can save 377.7KB (77%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_Phone2.jpg you can save 120.1KB (74%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_Tablet@2x.png you can save 56.3KB (13%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_Tablet.png you can save 45.5KB (28%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_wireless.png you can save 4.8KB (59%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_analytics@2x.png you can save 4.8KB (50%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_analytics.png you can save 4.8KB (59%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_talkbubbles.png you can save 4.3KB (62%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_wireless@2x.png you can save 4.3KB (47%) data.
By lossless compressing the http://smartstoremobile.com/.. /SSM_icon_talkbubbles@2x.png you can save 4.2KB (55%) data.
By lossless compressing the http://smartstoremobile.com/.. /checkmark@2x.png you can save 3.5KB (82%) data.
By lossless compressing the http://smartstoremobile.com/.. /checkmark.png you can save 3.1KB (86%) data.
By lossless compressing the http://smartstoremobile.com/wp-content/themes/ssm/images/arrow.png you can save 1,014B (51%) data.
By lossless compressing the http://smartstoremobile.com/.. /business-news-network.png you can save 472B (27%) data.
By lossless compressing the http://smartstoremobile.com/wp-content/uploads/2014/06/wired.png you can save 351B (16%) data.

Links

We found a total of 19 different links.
Internal links: 12
External links: 7

External links:

Link text (anchor)	Link strength
Login
http://online.wsj.com/.. /SB10001424052702303453004579290632128929...
http://www.wired.com/gadgetlab/2013/08/ap_fangarden
http://www.theglobeandmail.com/.. /article13579118
http://techcrunch.com/.. /senator-charles-schumer-location-analyti...
http://www.thestar.com/.. /businesses_seek_to_capitalize_on_your_sm...
Opt Out

Internal links:

Link text (anchor)	Link strength
Get Smart Store Mobile Now!
Home
What is Smart Store Mobile?
How It Works
Benefits
Press
Contact
- MENU -
Web Terms of Service
On-site WiFi Terms of Service
Privacy Policy
MLA Policy

Website security

104.196.18.12

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

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smartergeek.com

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of smartstoremobile.com